Go Vote BR is a nonprofit whose purpose is to give awareness to the Baton Rouge community about the importance of voting in elections.
The focal point of the logo is the Baton Rouge state capitol building that represents the many elected officials office. By having the text wrapping around the building represents the power or effect your choice in voting in elections have upon the outcome of policies and decisions made for the community.
“Your vote is your voice” is the tagline that emphasis this message. Voting is using your voice to choose how you want the community to be governed and changes made based on the political opponent. “Go Vote BR” is stating that the residents of Baton Rouge to go out and vote for the representative that a person feels is the best choice.
Colors. Colors. Colors.
The colors that was chosen was red, white, and blue – the same colors as the American Flag.
There are two versions of the logo. One where you have the standard colors (red, white, black, and blue) with a circle and the other without the circle.
Since Go Vote BR is a political nonprofit, it is fitting that the colors have a link to the country of origin, United States.
Check out more of this project on my Behance!